How retailers can use predictive analytics to prepare for the holiday season

Retailers can utilise the power of big data to make better business decisions, also known as using predictive analytics. Although predictive analytics cannot forecast with 100 per cent accuracy, its use can help companies reduce risk and uncertainty in the decision-making process.

https://www.itproportal.com/features/how-retailers-can-use-predictive-analytics-to-prepare-for-the-holiday-season/

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